But then these people bring diverse experience in DTH/media industry to manage Indian ops & to influence viewers........Also Indian CEO is there to take reponsibility for all ops.............So I think their main aim is to show more profitability rather than mere numbers.......I find it really weird that Tata Sky appoints Foreigners as Content Head, previously there was a British Lady and now there is an Italian Man and both are from Sky. How can a Foreigner ever take a good decision in deciding what the viewers in India want, his taste will never match with what Indians want. This is the main reason why Tata Sky still does not have the wide variety of channels others have. They should have an Indian as Content Head

