News Dish TV plans to introduce differential pricing based on cities

[Deepu]

Dish TV, India’s leading direct-to-home (DTH) operator, is planning to introduce different subscription rates based on cities, much the way cable TV networks do.

The move, first by a DTH operator in India, will allow Dish TV to charge higher in the metros, leading to an expansion in its average revenue per user (ARPU).

Dish TV plans to introduce differential pricing first in the metros. What this means, for example, is that a customer in Delhi will pay more for the same pack than someone, say, in Agra.

“We are planning to introduce differential pricing for metro markets to start with. We will offer a premium pack, above the family package. For those who subscribe to this, we will offer some additional facilities,” Dish TV chief executive officer RC Venkateish told TelevisionPost.com.

Read more at: http://www.televisionpost.com/dth/dish-tv-plans-to-introduce-differential-pricing-based-on-cities/ | TelevisionPost.com

 

[DashMajor]

Very interesting, are they gonna force customers to pay extra and what are the benefits they going to give so that users ready to pay extra.

 

[SUNIEL]

Very interesting, are they gonna force customers to pay extra and what are the benefits they going to give so that users ready to pay extra.

Bakwaas move, metro city people are more literat than dish tv , this idea is flop as no one willing to pay more

 

[DashMajor]

For premium pack they should concentrate to bring premium DVR too.

 

[Technoglitch]

This move would give a backfire to dish tv.

 

[Sanjeev]

DVR is a necessity for dish tv if at all they are thinking of gaining more customers

 

[XPosed]

This move makes sense because entertainment taxes in tamilnadu for example are higher than odisha

 

[DashMajor]

I support such tactics if they provides HD channels in these premium packs for free.

For ex. if they bring packs of Rs. 260 then they should give 2 HD channels for free in this pack no extra charges.

Same with other packs too then only such stupidity will succeed otherwise other DTHs are also there in the market. Also dishtv should not forget that even poor lives in Metro cities these idiots should think not to make premium packs mandatory.

 

[Technoglitch]

This move makes sense because entertainment taxes in tamilnadu for example are higher than odisha

i think UP and Maharashtra are the ones got high entertainment taxes.

 

[Technoglitch]

according to the article, there would be a separate pack which would benefit the premium customers. Also rs.240 family pack would be untouched.