Zee Tamizh on refresh mode

Deepu

Deepu

EntMnt Legend
Finest Member
Realigning its strategy for growth, Zee Entertainment Enterprises Ltd’s (ZEEL) Tamil general entertainment channel Zee Tamizh is on a content revamp mode in the months of February and March.

In a market dominated by Sun TV, other players are striving hard to up the ante with newer formats in the fiction and non-fiction space. While Star India’s Vijay TV is holding the ground at the second spot, Zee Tamizh is at third.

Read more at: http://www.televisionpost.com/television/zee-tamizh-on-refresh-mode/ | TelevisionPost.com
 
Technoglitch

Technoglitch

Core Member
Anirudha said:
Zee Tamizh is in 3rd spot

Despite of having crowded competitor .
Click to expand...
Others have virtually no market in TN, Sun and Vijay are the preferred ones and the third spot dwindles. Incase if any big movie preimerers on other channels they would be on 3rd place. So 3rd place is virtually a temporary ones.
 
Technoglitch

Technoglitch

Core Member
Raj was once a big competitor to Sun tv but now it is struggling to be in top 4.
Jaya tv also struggles and only movie premiere can get some trps.
 
Technoglitch

Technoglitch

Core Member
According to a source, some Zee Tamizh shows have given a poor performance lately and the content refresh strategy is meant to address this. Moreover, with ZEEL EVP of regional channels Sharada Sunder getting the additional charge of the Tamil GEC, the strategy is to get in new formats to engage with the audiences and retain stickiness.

The first step was taken recently when the channel launched a new fiction show entitled ‘Lakshmi Vandachu’ in the primetime slot at 9:30 pm. To build its 8 pm slot, the channel also launched ‘Mapillai’, which is the dubbed version of Zee TV’s ‘Jamai Raja’

Read more at: http://www.televisionpost.com/television/zee-tamizh-on-refresh-mode/ | TelevisionPost.com
 
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