“They say in golf if you are shooting 100 then your golf needs attention but if you are scoring 80 then your business may need attention. The sweet spot is somewhere in between, the ideal work life balance.” That’s how Harish Thawani, a man synonymous with the Indian sports industry and currently NEO Sports Broadcast chairman, begins the conversation after weeks of chasing to understand the company’s play in the current ecosystem.
And be rest assured that this avid golfer has surely found that sweet spot in between, for his company Neo Sports Broadcast will soon see a complete makeover and fresh investments to the tune of Rs 400 crore in content, branding, marketing and technology in 2015-16.
Neo Sports Broadcast, which operates two channels - Neo Prime and Neo Sports, will also see a slew of new initiatives being launched soon.
Channel Upgrade to HD:
“We will convert both our channels; Neo Prime and Neo Sports from SD to HD. We aim to make this transition in October-December 2015 quarter,” says the man, who besides being an avid golfer, played as many as four other sports competitively at university and club level.
Indian Television Dot Com | Neo Sports Broadcast set for mega revamp; sees Rs 400 crore equity infusion
And be rest assured that this avid golfer has surely found that sweet spot in between, for his company Neo Sports Broadcast will soon see a complete makeover and fresh investments to the tune of Rs 400 crore in content, branding, marketing and technology in 2015-16.
Neo Sports Broadcast, which operates two channels - Neo Prime and Neo Sports, will also see a slew of new initiatives being launched soon.
Channel Upgrade to HD:
“We will convert both our channels; Neo Prime and Neo Sports from SD to HD. We aim to make this transition in October-December 2015 quarter,” says the man, who besides being an avid golfer, played as many as four other sports competitively at university and club level.
Indian Television Dot Com | Neo Sports Broadcast set for mega revamp; sees Rs 400 crore equity infusion
