News Airtel Digital TV crosses 1-crore active subscriber mark

[Deepu]

Airtel Digital TV, the direct broadcast satellite service of India's largest telecom company, has crossed the 1 crore active household subscriber mark after attracting customers in semi-urban areas, a top executive said.

"The 10-million milestone gives us almost 25% market share of active households among all DTH players in India. That's a good number to have to keep operations on a steady basis," Shashi Arora, CEO of Airtel Digital TV/Media, told ET.

Read more at:
Airtel Digital TV crosses 1-crore active subscriber mark - The Economic Times

 

[DashMajor]

Its very hard to say how many actual active customers they have ? It must be more then this 1 crore mark.

 

[Technoglitch]

they can keep track of active users if recharge and other is closely tracked.

 

[IndianMascot]

Active users are those who are not churned. And Airtel definition of churn is very complicated and in fact some 1-2% so their gross base would not be greater than 12-13 million.

 

[Technoglitch]

those who do not recharge monthly are termed as churned, IndianMascot bro?

 

[DashMajor]

They can activate more then 2 connection with 1 KYC so can't say

 

[Devesh]

i'll deactivate mine one soon..

 

[IndianMascot]

those who do not recharge monthly are termed as churned, IndianMascot bro?

Definition is not clear bro. Those who have not recharged are inactive customers

 

[Harry.S]

How could to define Churn Connection??

 

[IndianMascot]

I don't think there is any definite terminology in DTH for churn.

And Airtel treats only those customer as churned who has voluntarily opted to move out of their system and surrendered their connection.