News Tata Sky unveils daily Rs 8 daily recharge plan

[Deepu]

It's what a Nano is to cars and a sachet is to shampoos. Tea, coffee, packaged foods and even mobile service providers have adopted this marketing strategy of fulfilling aspirations of value-conscious consumers, albeit in small doses.

The latest to jump onto the sachet bandwagon is direct-to-home (DTH) operator Tata Sky, a joint venture between Tata Groupand 21st Century Fox. For the first time in the industry, Tata Sky is offering a daily recharge plan of Rs 8 to popularize its service. The aim is to acquire new customers, especially in semi-urban and rural areas, besides increasing revenues.

The DTH industry, with six operators and about 65 million subscribers, has been in the red since it opened up in the early 2000s. A sachet scheme could help the industry expand its reach.

Tata Sky unveils daily Rs 8 daily recharge plan - The Times of India

 

[Deepu]

Now recharge DTH TV for just Rs 8, Tata Sky launches sachet-size coupons

After tea, shampoo, condiments and tobacco brands and telecom carriers, a direct-to-home (DTH) company has launched a sachet-size recharge option.Tata Sky is offering an Rs 8 recharge coupon that will allow a user to access the DTH service for a day.

This is the smallest-denomination DTH recharge coupon available in the market -Dish TV allows its active users to do a minimum recharge of Rs 10, while AirtelDigital TV has a Rs 35 option. Tata Sky's offer covers customers with deactivated services as well.

With the new recharge coupon, Tata Sky is targeting rural India at a time when the urban market for DTH services is maturing. The rural market, with a large chunk of its TV viewers still depending on analogue services, offers a big opportunity for companies like Tata Sky.

Now recharge DTH TV for just Rs 8, Tata Sky launches sachet-size coupons - The Economic Times

 

[THAKUR]

Tata Sky Daily Recharge Voucher

 

[DashMajor]

Unofficially dishtv discontinued the Rs. 10 recharge.

Also how this Rs. 8 recharge really works ? and in what condition ?

 

[Deepu]

Also how this Rs. 8 recharge really works ?

Suppose you want to watch TV only for today, then recharge with the amount required for 1 day

 

[DashMajor]

Suppose you want to watch TV only for today, then recharge with the amount required for 1 day

And then connection will remain deactivate till I don't wants to see ?

 

[Deepu]

Tata Sky's daily recharge plan is to boost mass consumption and adoption of its technology service. A survey by the company highlighted that consumers feel that they pay for TV viewing even on those days they don't watch or were unable to watch TV. The daily recharge plan and other recharge vouchers in multiple amounts, going up to Rs 100, will now allow people to pay only for those days they choose to watch TV.

The daily recharge plan will come in handy for subscribers who do not want to pay Rs 220 per month. Karuna Kamble, a home maker, said, "The recharge plan will be really helpful at our second home, which is near Mumbai, as we visit it only on weekends or once a month. Instead of paying for month-long services that are not utilized, this will ensure we get value for our money."

 

[Deepu]

And then connection will remain deactivate till I don't wants to see ?

Yes. Recharge whenever you want to watch TV

 

[Teufel]

Nice plan for someone who don't watch TV regularly and prefers some special events only.

 

[Deepu]

mytatasky.com is also updated with chota recharge info