The High Definition (HD) TV channels landscape is rapidly expanding in India. Amongst the various genres available today, the English general entertainment and movie channels genre is still a fragmented space and networks in their quest to stand apart from the nearest ranking rival, rely excessively upon content, marketing and a host of options among others.
.Networks and their HD channels
Star India will soon be launching two new HD English general entertainment channels (GECs). Its soon to be launched channel, Star Movies HD Select for a span of one year (365 days) has a content library of 365 movies - one for each day. About 50 per cent of the content comprises award winning Oscars and Golden Globes titles. To name a few, the channel has The Fault In Our Stars, Birdman and The Theory of Everything in its kitty.
Star will also launch another new channel Star FX HD to compliment the SD feed of FX. The content of FX currently comprises Madmen, Seinfeld and the animated series Family Guy. Other HD channels from the network include Star World Premiere HD, Star World HD and Star Movies HD in addition to eight other HD channels in various genres like sports and Hindi movie and GEC.
Multi Screen Media (MSM) is not far behind. With channels such as Pix, Pix HD and AXN, it is a strong player in the English movie and GEC space. On 6 April this year, the network sensed an opportunity by launching AXN HD to go along with the SD feed. For the man behind the launch, Pix and AXN EVP and business head Saurabh Yagnik the onset of digitisation and a strong audience base spending more time on special interest channels, made sense for the launch of the new feed
Indian Television Dot Com | Boom time for HD channels in India
.Networks and their HD channels
Star India will soon be launching two new HD English general entertainment channels (GECs). Its soon to be launched channel, Star Movies HD Select for a span of one year (365 days) has a content library of 365 movies - one for each day. About 50 per cent of the content comprises award winning Oscars and Golden Globes titles. To name a few, the channel has The Fault In Our Stars, Birdman and The Theory of Everything in its kitty.
Star will also launch another new channel Star FX HD to compliment the SD feed of FX. The content of FX currently comprises Madmen, Seinfeld and the animated series Family Guy. Other HD channels from the network include Star World Premiere HD, Star World HD and Star Movies HD in addition to eight other HD channels in various genres like sports and Hindi movie and GEC.
Multi Screen Media (MSM) is not far behind. With channels such as Pix, Pix HD and AXN, it is a strong player in the English movie and GEC space. On 6 April this year, the network sensed an opportunity by launching AXN HD to go along with the SD feed. For the man behind the launch, Pix and AXN EVP and business head Saurabh Yagnik the onset of digitisation and a strong audience base spending more time on special interest channels, made sense for the launch of the new feed
Indian Television Dot Com | Boom time for HD channels in India
