Tata Sky’s Rs 8 ‘daily recharge’ voucher and its impact on the industry

[Akash Modi]

MUMBAI: A telecom operator in India once came up with recharge denominations of smaller amounts (as low as Rs 10), which it called ‘chhota recharge’, with the whole industry soon following suit. Now Tata Sky, India’s premium DTH brand, is taking the same mini way. Shocking everybody in the industry, Tata Sky has introduced a ‘daily recharge’ voucher at a price of just Rs 8. In a first-of-its-kind move, the DTH operator will allow its subscribers to pay only for the days they watch TV. With the base pack at Rs 240, any subscriber can recharge his connection for just one day for Rs 8. This, incidentally, is also the smallest denomination of recharge voucher in the broadcast sector globally.

Read more at: http://www.televisionpost.com/dth/tata-skys-rs-8-daily-recharge-voucher-and-its-impact-on-the-industry/ | TelevisionPost.com

 

[Devesh]

This recharge is become very famous these days....

 

[Akash Modi]

This recharge is become very famous these days....

Yaaa....Recharge ka Recharge Aur Pyar ka Pyar

 

[Devesh]

Yaaa....Recharge ka Recharge Aur Pyar ka Pyar

Good now u become shayer....

 

[Akash Modi]

Good now u become shayer....

Yaaa Bhaijan

 

[DashMajor]

Just for Rs. 8 they're spending 8 crore in marketing.

 

[scorpionking76]

does this mean that now we need to recharge daily instead of monthly & annually?

 

[Sanjeev]

does this mean that now we need to recharge daily instead of monthly & annually?

This is for those who dont watch tv daily

 

[scorpionking76]

What does this means Sanjeev bro?

 

[Technoglitch]

What does this means Sanjeev bro?

for people who watch the channels on weekends or two or three days in a month, they can recharge for rs. 8 and watch the channels.