Taking a step towards fostering curiosity amongst children through fun and entertainment, Indian media conglomerate Zee Entertainment Enterprises Ltd (Zeel) forayed into kids television in 2012 with the launch of ZeeQ.
The aim was to gain a foothold in a genre that was mostly dominated by foreign networks like Disney, Nickelodeon and Turner at that point of time. Zeel MD and CEO Punit Goenka during the launch mentioned that ZeeQ is an effort towards children learning in a safe environment.
Indian Television Dot Com | ZeeQ undergoes major revamp; sees 35 per cent revenue growth
The aim was to gain a foothold in a genre that was mostly dominated by foreign networks like Disney, Nickelodeon and Turner at that point of time. Zeel MD and CEO Punit Goenka during the launch mentioned that ZeeQ is an effort towards children learning in a safe environment.
Indian Television Dot Com | ZeeQ undergoes major revamp; sees 35 per cent revenue growth