News Tata Sky will score own goal with its Rs 8 ‘daily recharge’ plan: Dish TV CEO

[Deepu]

When Tata Sky introduced a ‘daily recharge’ voucher at a price of just Rs 8, it was not easy for the other direct-to-home (DTH) operators to swallow. Why was India’s premium DTH brand going to the bottom of the pit and allowing subscribers to pay only for the days they watch television? “It is just a marketing gimmick. It makes for great advertising but there is no product to sell,” tells Dish TV chief executive officer RC Venkateish.

Read more at: http://www.televisionpost.com/dth/tata-sky-will-score-own-goal-with-its-rs-8-daily-recharge-plan-dish-tv-ceo/ | TelevisionPost.com

 

[Deepu]

I seriously didn't understand why Dish TV CEO is concerned about Tata Sky

 

[Devesh]

I seriously didn't understand why Dish TV CEO is concerned about Tata Sky

May be he is in tension now.

 

[Sanjeev]

He is concerned as many will use this service and it will impact in dish tv growth so maybe even they will try to bring this type of services

 

[Devesh]

He is concerned as many will use this service and it will impact in dish tv growth so maybe even they will try to bring this type of services

 

[Technoglitch]

he is worried because now others would follow this and adapt rs. 10 as the lowest recharge which might force dish the same.

 

[DashMajor]

It is a marketing gimmick but why dishtv never made such campaigns till how many years SRK will carries it on his injured shoulder

It's time to start such gimmicks or perish type situation.

Its time to shine not by talking trash but by bringing revolution. Trash talkers always goes to bin and revolutionary person wins the race.

 

[Devesh]

Im thinking when i'll use this recharge....

 

[scorpionking76]

But I want to know how does this work , daily recharge and also every body's questions as what about disconnection charges policies

 

[NinadG]

“In any case, Tata Sky should be more bothered as 17–18 per cent of its subscribers have multiple TV sets. In case of the other DTH operators, this comprises 3–5 per cent of their total base,” he avers.

“Tata Sky’s daily recharge voucher is a reaction to Zing’s success. But we remodelled the product offering keeping in mind the consumer. Our basic premise while we did this is that subscribers consume TV channels. Tata Sky’s new scheme is like a daily diet concept, which is not what TV watchers want,” he sums up."