Article Mathrubhumi Group set to welcome 2013 with two news channels

[IndianMascot]

Mathrubhumi Group is all set to kickstart 2013 with the launch of its two new television channels – Mathrubhumi News and Kappa – which are scheduled to go on-air in the first and second week of January, respectively. The advertising and marketing activities will be handled by Maxus, a GroupM agency.

With their current reach of about 6-7 per cent in Kerala, both the channels will showcase current affairs, news and non-news features. Kappa will include a dose of entertainment and music too. The channels aim to spread nationally, and then across the Middle East once they pick up pace.

Shreyam Kumar, Group Director, Mathrubhumi Group, said, “There are many news channels delivering similar content but we will distinguish ourselves by delivering credible content. As for competition with other channels dominating the space, we have been active from 19 years and with the launch of the channels I would say that competition is always welcome.”

The channels would be promoted through multiple mediums including outdoor, print, radio and ambient media.

 

[lewis]

Malaylam nes channels industry are overcrowded..

 

[IndianMascot]

And they are still promising to deliver different content

 

[jairaj]

And they are still promising to deliver different content

for news channel,we didn't expecting any different content or approach,but expectation is their for the entertainment channel

 

[IndianMascot]

News Will no way be different unless they start Weather Report like this

Like This

& Like This

 

[people]

brother why you compare others.i think 4 or 5 years back one cute girl read the sun news whether report.she is looking good and attracrive.malayalam news reader also looking grace and beutiful.

 

[people]

ot: hbo two sd channels started soon.may be next week.official site says please watch hbo for launching date.

 

[lewis]

 

[IndianMascot]

Correct Thread for HBO channels : Breaking News - Two New HD Channel HBO DEFINED & HBO HITS Launching in Jan 2013 | Entertainment : DTH , Telecom & Technology Discussion Forum

 

[IndianMascot]

brother why you compare others.i think 4 or 5 years back one cute girl read the sun news whether report.she is looking good and attracrive.malayalam news reader also looking grace and beutiful.

Good then but Young Indians want more than Cute and Beautiful. Older citizens anyways don't watch Weather Report