Zee TV was the biggest gainer among the Hindi general entertainment channels (GECs) in the week ended 1 May, thanks to its latest weekend property, ‘Fear Files’. The channel, however, lagged behind Life OK to occupy the No. 4 spot. As per BARC data for Week 17, ‘Fear Files’ opened on Saturday with 5.2 TVRs and a reach of 11.8 per cent. Time spent per viewer (TSV) was 26.4 minutes. The Sunday episode of the show also fetched 4.6 TVRs with a reach of 10.5 per cent and a TSV of 26.3 minutes. On the fiction front, Zee TV’s top-rated show ‘Kumkum Bhagya’ saw a spurt in its viewership. The show clocked an average TVR of 5.4, compared to 4.9 TVR in the previous week. Zee TV’s other shows, ‘Qubool Hai’, ‘Satrangi Sasural’, and ‘Doli Armanon Ki’ also saw increase in viewership and the channel added 40 GRPs (gross rating points). Star Plus gained 28 GRPs on the back of a strong fiction line-up. Six of its properties rated among the top 10 fiction shows of the week as it stayed as the No. 1 Hindi GEC.
Read more at: http://www.televisionpost.com/television/fear-files-gets-bumper-opening-helps-zee-tv-add-40-grps/ | TelevisionPost.com



Read more at: http://www.televisionpost.com/television/fear-files-gets-bumper-opening-helps-zee-tv-add-40-grps/ | TelevisionPost.com