Kabaddi - a sport, predominantly known as villagers’ entertainment, successfully garnered cumulative reach of 435 million and managed to change popular perception when it made its debut in 2014. Star India’s Pro Kabaddi League became an avenue that has the potential to generate enormous revenue.
Indian Television Dot Com | Star India eyes big revenue from Pro Kabaddi League 2
Indian Television Dot Com | Star India eyes big revenue from Pro Kabaddi League 2