Flipkart to take app route; says 70-75 % of its total traffic comes from mobile app

[Deepu]

After taking the only app route with e-tailing platform Myntra, the Bansals are now gearing to make even Flipkart an only app platform by September, 2015.

Online shopaholics will now have to squeeze in the Flipkart app somewhere in their congested phone memory if they want to use attractive discounts and shop from the rapidly growing venture. Customers will only be able to shop from the app as is the case now with Myntra. It must be noted that post going only app way Myntra has witnessed a 10 per cent drop in sales.

In a statement Flipkart spokesperson asserted, “India is gradually transitioning from a mobile first to a mobile only country. At Flipkart, we have been following a mobile first approach and 70-75 per cent of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers."

Indian Television Dot Com | Flipkart to take app route; says 70-75 % of its total traffic comes from mobile app

 

[scorpionking76]

But the response Flipkart's existing customers (including me) are providing is mixed and muted. Majority don't want to download app and shop.

 

[DashMajor]

I don't think they decided such bold decision on haste they must enquired a lot after checking our data.

 

[IndianMascot]

But are they ready to loose remaining 30 traffic which is not available on mobile app.

 

[Sanjeev]

I am already an active member of flipkart but not ordering anything from them

 

[scorpionking76]

But are they ready to loose remaining 30 traffic which is not available on mobile app.

What is 30 traffic buddy

 

[scorpionking76]

I am already an active member of flipkart but not ordering anything from them

What is active member and not ordered and what is the corelation?

 

[Sanjeev]

What is active member and not ordered and what is the corelation?

I meant that I have their app on my phone and I have registered myself but didnt order anything so far

 

[IndianMascot]

What is 30 traffic buddy

30 % traffic which is on their website site

 

[NinadG]

Bad move....because sometimes its better to check website for more details.....So both website & app should be allowed....
If they are ready to lose 30% traffic & thus resulting business, then they would try to earn more by selling user data.....
Sure foreign players won't do such mistake....may be thats the reason Amazon topped in total traffic....