Article DTH operators woo customers with lucrative offerings

[Deepu]

The year has started on a good note for direct to home (DTH) subscribers. Even as Indian DTH players have seeded close to four million set-top-boxes (STBs) across the country in Q1-2015 alone, with growing competition and increasing digitization push, the companies are now also putting their best foot forward to woo more subscribers, while retaining existing ones.

Going by the latest Telecom Regulatory Authority of India (TRAI) report, almost 34.90 million DTH subscribers in India are inactive as against the total registered subscriber base of 76.05 million till the quarter ending March 2015. So while the DTH operators have been thumping their chests about adding new subscribers, their constant effort is channelized towards luring existing subscribers to stay on. And one such way to do that is by launching new products and services.

Indian Television Dot Com | DTH operators woo customers with lucrative offerings

 

[Prateek Marwadi]

i have one question here. how it is possible that almost 50 % r inactive subscribers ?
means wat. have they stopped watching TVs ? or they moved to LCOs or MSOs ? or have they been inter-moved ?

e.g. - i m an adtv user n moved to d2h. so i ll b counted in both the ways as per trai reports ?
bcoz anyhow 50 % looks almost impossible !

 

[Deepu]

i have one question here. how it is possible that almost 50 % r inactive subscribers ?
means wat. have they stopped watching TVs ? or they moved to LCOs or MSOs ? or have they been inter-moved ?

e.g. - i m an adtv user n moved to d2h. so i ll b counted in both the ways as per trai reports ?
bcoz anyhow 50 % looks almost impossible !

I guess they are calculating based on inactive accounts

 

[IndianMascot]

50% inactive may be active somewhere. Basically TRAI takes inactive and active Count from all operators and sum it up.

So inactive users of one dth must be active user of another dth.

So you are right that 50% users can't be inactive.