Multi Screen Media’s (MSM) Sony Six has been on an acquisition spree. After bagging La Liga, Serie A and FA Cup, the sportscaster has pocketed the rights to broadcast the Rugby World Cup 2015 in the Indian market. Sony Six and Sony Kix will screen all 48 matches live, along with daily highlights of all the action from rugby’s showcase event. The participation for the sport has grown by 33 per cent per cent since 2011. Sony Six and Sony Kix business head Prasana Krishnan commented, “The Rugby World Cup is seen as one of the most prestigious competitions in the global sporting calendar and we are proud to have this celebrated event in our bouquet of international content. Rugby as a sport is growing at a consistent clip and with that it’s our primary aim to raise our viewer experience to the next level. The raw nature of the sport will appeal to both our loyal and bench viewers alike.”
Read more at: http://www.televisionpost.com/television/sony-six-acquires-rugby-world-cup-2015-rights-for-india/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/sony-six-acquires-rugby-world-cup-2015-rights-for-india/ | TelevisionPost.com
