This is the reason..ESS HD channels moved out from ADTV platform.Day by day increasing the price is effecting on customers and it is not working out for DTHs.Inian customers wants all channels should come in economical price which is not happening bcoz of this sports(Mostly cricket based) channels.
This is the reason I hate Cricket.too much cricket also will do the damage of these channels. BCCI increasing cricket rights aggressively and adds are not coming accordingly.