Zee Entertainment Enterprises Ltd’s (ZEEL) English-language channels received a strong push in 2015. While it has been a year of major growth for English movie channel Zee Studio, the year also saw the launch of a high-definition version of the English entertainment channel Zee Café. A year of major growth for Zee Studio For Zee Studio, 2015 has been a year of major growth. Led by aggressive content acquisitions, brand revamping and improved ratings, the channel posted an ad revenue growth of over 50 per cent. The move to connect better with younger audiences actually started in November 2014, when the channel changed its tagline from ‘Hollywood on TV’ to ‘See it All’. “We brought in bright colours. We gave a swankier look to Zee Studio,” said Zee Café, Zee Studio business head Ali Zaidi.
Read more at: http://www.televisionpost.com/yearender/how-zeel-pushed-its-english-channels-in-2015/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/yearender/how-zeel-pushed-its-english-channels-in-2015/ | TelevisionPost.com
