Sony Pictures Network India set to renew the IPL broadcasting right

[THAKUR]

Great news for cricket fanatics in India. The renewal process of the Indian Premier League’s (IPL) broadcasting rights by Sony Pictures Network India(SPNI), is already ongoing. A written letter, stating SPNI’s interest in broadcasting rights of the IPL was sent to the cricket board. NP Singh, the chief executive officer of SPN India met with Rahul Johri, the chief executive of Board of Control for Cricket in India and Ajay Shirke.

Actually, Sony is renewing the pact with the IPL since its contract of being the official broadcaster of the Indian Premier League is ending up the following year. SPN India was given a time limit of two months by the BCCI to submit a new offer for the rights’ retention, expecting IPL broadcast deal to elevate its upside. The period for the IPL rights can also be reduced by the BCCI who can also request a new tender if SPN India’s offer is not accepted.

To recall, the Indian Premier League is the cricket league contested every year in India. It is the cricket league that is the most attended in the world and is the first sporting event that has been broadcasted live on YouTube. Note that the IPL is considered the main Indian event today with almost 357 million viewers.



Sony Pictures Network India set to renew the IPL broadcasting right - NexTV News India and SAARC

 

[DashMajor]

I believe Sony won't let Siddhu Ji to become speech less.

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[Teufel]

What if Star gets involved. It seems like they are really eager to get their hands on IPL rights.

 

[DashMajor]

Sony will get first preference to renew the contract as per BCCI's own contract unless Murdoch gift Golden homes for BCCI's officials Star chances are less.

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[Deepu]

What if Star gets involved. It seems like they are really eager to get their hands on IPL rights.

Even if Star bids for a huge amount, Sony gets chance to match the bid as part of the existing contract

 

[Technoglitch]

Sony has the priority here.

 

[Prateek Marwadi]

Sony has the priority here.

y bro ?

 

[Technoglitch]

y bro ?

Even if Star bids for a huge amount, Sony gets chance to match the bid as part of the existing contract

 

[Prateek Marwadi]

Sony has the priority here.

what if star pays higher than sony ?
bcoz star won't leave it at any cost.

 

[Prateek Marwadi]

Even if Star bids for a huge amount, Sony gets chance to match the bid as part of the existing contract

if sony bids for 100 rs and star bids for 200 rs then sony would get a chance to pay 200 and get the rights.
but i m damm sure sony can't pay as much high as star would bid