Breaking News Zee to launch new bollywood movie channel '&pictures'

[Sanjay Bhagat]

ZEE India has announced the launch of its second Hindi movies channel ‘&Pictures’, which begins broadcasting this month.

The channel has acquired some huge movie titles including ‘Chennai Express’ starring Shah Rukh Khan and Deepika Padukone and directed by Rohit Shetty. Ranbir Kapoor starrer ‘Besharam’ produced by Reliance Entertainment, Priyanka Chopra and Ram Charan starrer ‘ Zanjeer ’ and UTV’s Vidya Balan – Emraan Hashmi starrer ‘ Ghanchakkar ’.

“The price is Rs 40 crore plus for seven years, with a link to box office performance of the film but it is a win-win situation for both the channel and the producer,” said Jyantilal Gada, who does all the buying of film rights for the ZEE group.

Similar to Star’s ‘Ok’ channels, ZEE is building a new brand with ‘&’ as a pre-fix to showcase new movies and shows. ZEE Network already runs four movies channels including ZEE Cinema, ZEE Premier, ZEE Action and ZEE Classic – and holds the rights to over 4,000 Hindi films, ‘& Pictures’ will primarily run on a premier model with big new release titles.

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[shawl_who]

Lets see how these new channels fair with the already existing channels in the same genre.

 

[Justin Jolly]

Yes, now in Buzz @Dishtv they are showing the "&" logo in pink color...I think this will be a brand like OK from Star.

But the other thing is they have already started testing for Zee Cinema Plus, so will it be the same or different...

 

[Justin Jolly]

 

[SUNIEL]

So they comes up in new avtar, after fail of zee premier and action. If this movie on new channel then all dth to force to add this new channel.

 

[timkamat]

Maybe Zee cinema plus is going to be renamed "& pictures".

 

[Mr.Bhat]

Maybe Zee cinema plus is going to be renamed "& pictures".

Check this >
Breaking News - ZEE CINEMA KANNADA started from Asiasat 3S @105.5°E | Entertainment : DTH , Telecom and Technology Discussion Forum

 

[IndianMascot]

After Mr.Bhat post, we are already buzzing about it since yesterday.

Now media too confirmed the development.

 

[Mr.Bhat]

Yes people share a link to confirm .
Breaking News - ZEE CINEMA KANNADA started from Asiasat 3S @105.5°E | Page 2 | Entertainment : DTH , Telecom and Technology Discussion Forum

 

[Amit K Singh]

Another link for the confirmation of upcoming channel '& Pictures'







Zee buys satellite rights of Chennai Express for its upcoming channel '& Pictures' - Economic Times