Breaking News Mathrubhumi and Kappa addition on Videocon d2h

[IndianMascot]

Well no offence to any one but ACN is being used by all leading company including major FMCG brands ... u name it and they data is on all every leading company marketing desk... trust me it's the major data for all FMCG/ Consumer Durable and other industry to give an indication .... just google it u will find how costly their data is .... I will not comment on authenticity of data as work closely with them ..on the inputs provided by them ... and it's common with other marketing companies....
H1 is Half year 1 (jan-june)
H2 is Half year 2 -July-dec)
MAT- Moving annual total

I am not saying that their data is unauthentic but they have set a benchmark according to Bharti Airtel and similar companies in other field and mark other companies according to them which is justified as each companies have their own priorities and own way of measurement.

I know AC Neilson, its work, how they calculate etc since many years. and this thread has nothing to do with AC Neilson Reports.

 

[Veer]

http://i.imgur.com/jye5HTL.png

 

[sunnysep1]

hmm i thought i would share as i got the report and reason why the channel got pulled back like many other (ten golf) ... but koi nehi just tried to give a logical or a holistic approach .... rest member can still contribute with their info

 

[sunnysep1]

Pl

http://i.imgur.com/jye5HTL.png

ease do not quote from unofficial sources... info can change give real time estimate

 

[IndianMascot]

hmm i thought i would share as i got the report and reason why the channel got pulled back like many other (ten golf) ... but koi nehi just tried to give a logical or a holistic approach .... rest member can still contribute with their info

So, do you agree that if these channels are added, you will assume that ACN reports are worthless to be believed ?

 

[sunnysep1]

I am no one to comment on that as it would be a management decision ... more over decision might change with changing business enviro .... and IM even you know channel addition and deletion is just not driven by spontaneity or spur of decision ... so it would be inclusive to make a decision out of a statement after all i am not in the CMD post of D2H .......it's their job let them decide what best business sense for them .... Cheers ...!!!

 

[IndianMascot]

Yes bro. This industry is so unpredictable that decision chances in fraction of minutes. But be assured that this addition is going to happen soon now.

You can see they have already geared up and adding channels now.

 

[sunnysep1]

ya ... and all business is strategically aligned ...driven more by rational rather then emotion ... unlike what we see on various forum....but i respect that because emotion and aspiration turns into rational it's just that it needs to backed up with some bull data .... to justify addition of new SKU, channels or new services

 

[Veer]

CMD, SKU ......?????

 

[sunnysep1]

CMD =chief managing director ...sku= stock keeping units