They have telecasted 6-7 matches simultaneously. If only you had Tata Sky, you would know. They had 4-5 Star Sports add-on channels on Tata Sky for extra matches. They didn't have space for everything, that's why they launch new channels that everyone can watch all the matches if such thing happens, like you say 10 matches. So they are pretty much always ready for it, they have idea how to manage it, they run Sky Sports and Fox Sports in so many countries.
