Breaking News Times Television to Launch New Channel '' Romedy Now''

[Veer]

Times Television to launch new channel Romedy Now | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

 

[Gopichand Pai]

One more SD and HD channel. HD channel price is quite high

 

[Mazi]

Harsh Sheth, Associate Business Head, Romedy Now, pointed out, “Romedy Now will be available as 2 PAY services, SD (standard definition) service which will be priced at Rs. 17.66 (Reference Interconnect Offer). HD being a premium service, will be priced at Rs. 149 a-la-carte.

HD channel price is very very high.
So all DTHs will be hesitant to add HD feed of such high price channel.
That very few users will subscribe.

 

[Mazi]

Romedy Now will be launching by mid-September in the SD and HD versions.

 

[Gopichand Pai]

Indian Television Dot Com > News Headline > Times TV's plans to romp ahead with Romedy

Romedy Now will be available in both HD and SD on cable TV, satellite, DTH and IPTV as a pay TV service. The SD channel will be available in eight metro cities on the launch day at a price of Rs 17.66 while the HD channel called Romedy Now Plus is priced at Rs 149. The content team is common for both the sister channels while the exclusive team consist of 45 people.

Romedy Now will see 10 minutes of advertising while, just one or two minutes of air time has been kept aside for Romedy Now Plus. The start time of shows and movies will be the same on both the channels while the gap time on the HD channel will be filled with fillers. As of now no advertisers have been approached but plans are to first go to the top 100 starting with those being managed by Group M, Madison etc. The affluent audience is willing to spend and enough advertisers will be willing to target them, is what the management believes.

 

[Mr.Bhat]

HD price is almost near to Ten Golf too much as i feel.

 

[piinku1]

HD price is almost near to Ten Golf too much as i feel.

Sir,it is only a glimmick to show that their channel deserve 149rs for its content.
This is like M.R.P Re.149.But they give heavy discounts to operators.
You check ESSHD price,it is 183rs.But operators are charging around 50-60rs.But tengolf added i airtel base pack without any price increase?Are the operators paying from their pocket?

 

[IndianMascot]

What kind of content will this channel provide ?

HD is too expensive.

 

[SUNIEL]

Same content as movies now i.e. 70% comedy and romance movies. Its all because of ad cap rule with same content they are increasing ad time.

 

[IndianMascot]

Stupid initiative. Not interested in their another useless repetative channel.