Breaking News Discovery to launch first hindi GEC "Discovery Jeet" in September
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Discovery Communications has announced plans to roll out Discovery Jeet, a new entertainment channel across India, starting in the next couple of months.
The new channel will be the flagship for the network’s ambitious investment into original local productions in India, superserving superfans and nurturing communities around a range of programme genres including true crime investigations, small-town heroes and gritty survival.
Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel. Targeting young male audiences, Discovery Jeet will be an action packed entertainment channel, immersing viewers in a world where gripping stories, heroic characters and tales of achievement are the status quo.
Business Standard-Discovery eyes mass market foray with 'JEET'
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Please change the thread title. New title should be like that.....
Discovery Communications is making serious inroads in India now with its announcement of a new Hindi GEC called Discovery Jeet for the country. Scheduled for launch in the end of 2017, with 200-250 hours of local content (for the first three months), it is targeting the 15+ male audience with fact-inspired entertainment.
Positioned to be a male mass entertainment channel, Karan Bajaj, Discovery Network Asia-Pacific’s SVP and GM for South Asia, elaborates: “We are going to launch with 120 million households. We have the advantage of distribution. We want to make a dent in the category.”
“Also, with our core philosophy ‘Main Kuch Bhi Kar Sakta Hu,’ we have a strong, distinct consumer proposition addressing a very significant white space in the market,” he adds.
Standing out with a different TG
Why male audience? “We think it’s the biggest white space. Our study suggests that this audience is completely underserved. If you go to them, they don’t relate to the content on television at all,” explains Bajaj.
- See more at: Discovery to launch Hindi GEC by year end, vie for share in Rs 6,000 cr pie
Discovery to launch first hindi GEC "Discovery Jeet" in September
ApurbSSJ
Core Member
Done
Before posting it, i search Discovery Jeet channel here. But not found coz, within the thread title this particular term was missing. That's why I create an another thread for this same topic.
ApurbSSJ
Core Member
Next time post in that kind of thread only and tell moderators of update the thread name..