Today I ask Star India what's their plan for entering Gujarati market. They reply me......
Gujrat GEC market is not a very lucrative market.
Just a comparison highest impression for a Gujrati channel as per latest BARC rating is for Colors Gujrati is 14k impressions. Where by Colors Gujrati doesnot have any competition.
Where as Odiya has 90k, and all other major regional channels have more than 100k impressions for the top spot.
That's the reason why Zee had a channel called Alpha Gujrati later renamed to Zee Gujrati which it shut due to poor viewership.
People in Gujrat watch Hindi and hence channels viz Zee, Star Plus, Sony, Sab etc more popular in Gujrat.