Aap Ka Colors has announced the acquisition of the broadcast satellite rights to its animated series spin-off called “Baahubali: The Lost Legends.” (photo provided)
The highest-grossing film ever in the history of Indian cinema (it has crossed 500 crore in Hindi alone) is now set to make its television debut as an animated series. Aap Ka Colors has announced the acquisition of the broadcast satellite rights to its animated series spin-off called “Baahubali: The Lost Legends.”
The animated series that features all-new original stories of the magnum opus from acclaimed filmmaker S.S. Rajamouli, Graphic India and Arka Mediaworks, is slated for a television launch on the channel soon.
Raj Nayak, COO – Viacom18, said, “‘Bahubali’ has proved to be a landmark film in the history of Indian cinema. Its success is nothing short of a case study for the Indian filmmakers. We pride ourselves for knowing the pulse of our viewers. Going by the ripples that this masterpiece has generated nationwide, we thought this was the right time to bring to our television audiences the folklores of Bahubali that have been captured stunningly in this animated series.”
He added, “Graphic India’s show has tremendous appeal amongst the viewers as it cuts across age groups and stands out in the cluttered environment. “Bahubali” with its storyline and characters has created an entire ecosystem that can translate beyond the silver screen and make for excellent content in other mediums. The animated version is just an attempt towards that direction, and we’re sure it will mesmerize the TV viewers.”
“Baahubali: The Lost Legends” has been created by S.S. Rajamouli, Sharad Devarajan and Arka Mediaworks, who are the producers, along with series lead writer, Ashwin Pande and Jeevan J. Kang, Graphic’s EVP Creative and the lead character designer for the new animated series.
Commented Rajamouli, “The reach of television as a medium in India is extraordinary, and we’re thrilled to partner with Raj Nayak and his channel to bring the untold stories of the Mahishmati kingdom to television audiences. Our creation of the series with Graphic India and Sharad Devarajan was formed on the idea that we could launch an animated series that would go beyond just kids. With the channel’s distribution platform, we will be able to bring “Baahubali - The Lost Legends” to millions of people in India from ages eight to eighty.”
Echoing similar sentiments, Shobu Yarlagadda, CEO, Arka Mediaworks, said, “The paradigm shift that ‘Bahubali’ has brought into the entertainment industry is truly inspiring for all of us, and now with ‘Baahubali: The Lost Legends’ fans of the film can continue to live the journey of Baahubali, Bhallaladeva, and all their other favorite characters.”
Said Sharad Devarajan, co-founder and CEO, Graphic India, “The epic storytelling and groundbreaking visuals that S. S. Rajamouli created has captivated millions, and the future of Indian cinema shall now always be defined as ‘Before Bahubali and After Bahubali’. We are honored to work with Raj Nayak and his amazing team to bring these new stories to television audiences across the country.”
Filled with intrigue, betrayal, war, action and adventure, the animated series will take audiences on new adventures beyond the film, as we learn for the first time the events that shaped Bahubali from a young prince into a legendary hero and reveal hidden secrets from the world of Bahubali for its millions of fans. “Baahubali: The Lost Legends” was initially launched digitally on Amazon Prime Video and will soon be released through television on Aap Ka Colors.
‘Bahubali’ Franchise Gets Animation Version on Aap Ka Colors | Television | indiawest.com
