Q. We no longer see many movies on Colors, which used to be an integral part of the channel. In the last interview, you had said that you did not have another channel to support the high cost. Do you think now is the time to increase the number of movies on Colors, with Rishtey in tow?
Even now, our reliance on movies is very little. At this moment, there is no immediate plan to increase the number of movies airing on the channel. Movies are still not our priority. We will buy if it’s good value, but it’s definitely not in our must do list.
Q. Viacom18 recently got the licence for a new channel called Bandhan. Is this going to be a movie channel?
We got a licence, but there are no immediate plans of launching. We will speak at an appropriate time.
Q. You have launched new shows and movies on Rishtey. How is the channel shaping up?
We are sprucing up Rishtey little by little because we don’t want any knee-jerk reaction. At the moment, our focus is on Colors because it has to consolidate.
Read more at: http://www.televisionpost.com/interview/this-business-is-like-swimming-you-have-to-jump-in-to-know-if-you-can-swim-or-not/ | TelevisionPost.com
Even now, our reliance on movies is very little. At this moment, there is no immediate plan to increase the number of movies airing on the channel. Movies are still not our priority. We will buy if it’s good value, but it’s definitely not in our must do list.
Q. Viacom18 recently got the licence for a new channel called Bandhan. Is this going to be a movie channel?
We got a licence, but there are no immediate plans of launching. We will speak at an appropriate time.
Q. You have launched new shows and movies on Rishtey. How is the channel shaping up?
We are sprucing up Rishtey little by little because we don’t want any knee-jerk reaction. At the moment, our focus is on Colors because it has to consolidate.
Read more at: http://www.televisionpost.com/interview/this-business-is-like-swimming-you-have-to-jump-in-to-know-if-you-can-swim-or-not/ | TelevisionPost.com
