Viacom18’s crown jewel, Colors, is completing six years of run this month. What started as a dream run for the channel turned into a bit of a bumpy ride with Star Plus holding on to the leadership position and Zee TV giving a tough fight. Lately, Star India’s second Hindi general entertainment channel (GEC), Life OK, is also showing spike once in a while to add pressure. However, Colors CEO Raj Nayak is not perturbed. As ever smiling Nayak puts it, ‘that’s the nature of the beast’. He maintains that Colors is an extremely profitable channel and he expects it to bounce back to the No. 2 spot anytime between the end of mid-September and the first week of October.
Read more at: http://www.televisionpost.com/television/this-is-a-dynamic-business-where-you-are-on-the-treadmill-24-hours/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/this-is-a-dynamic-business-where-you-are-on-the-treadmill-24-hours/ | TelevisionPost.com