Aiming at a target of 112 television channels in the next few months, Doordarshan has set a reserve price of Rs 3.7 crore per slot for the 18th online e-auction to be conducted on 28 November.
However, it is learnt that the bid amount went up to Rs 4.2 crore in the last e-auction held on 12 November. This came shortly after the 16th e-auction on 28 October.
Prasar Bharati CEO Jawhar Sircar had said recently that the future of Doordarshan was in Freedish and digitisation. He had added that this may mean that some channels would have to be attracted to Freedish by means other than e-auction.
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.
The e-auction will be conducted by Synise Technologies, Pune on behalf of Prasar Bharati.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.