Bhai before "The One Alliance" distributing the channel and separate company of ZEE STAR, it means tat company have to sign the deal with operators at same price. Remember those days dishtv used to buckle HD channel with base pack and all operators had add on system, infact HD Access Fee is also a kind of Add On only, there is huge difference between buckling a channel in base pack and selling them in add on and ala carte. Ala carte channels can be sold as ala carte or in add on but for base pack both broadcasters have to mutually agree on the prices and mutually understanding gave discounts not with the case with add ons as its the luck of broadcaster to attract users and purchasing amount remains under control.
Their is a huge difference between now and in past because if The One Alliance quoted Rs. 40 for ZEE TV HD then it remain same for every DTH and obviously in this price no DTH can buckle it in a ala carte.
Now distribution is with Taj TV no doubt, Taj TV is separate company but associate of ZEE, So do you think 2 associate of company same group fight for a channel pricing ?