News 9X Jalwa’s growth plans

Deepu

Deepu

EntMnt Legend
Finest Member
Last year, classic music channel 9X Jalwa underwent a revamp to get a younger look and a new tagline ‘Forever Young’. The channel claims that the revamp has helped it see a growth of 25 per cent (as per TAM data). 9X Media SVP and content head Amar Tidke said, “Jalwa as a brand has really caught on among advertisers and viewers. Last year, we went through a refresh and came up with the tag of ‘Forever Young’, because we were talking to a slightly older audience than 9XM’s 25-year-old TG.” The mood mapping done by the channel in terms of content and music helped it touch 20 GRPs, as per TAM data. One of the properties that worked for the channel was ‘Return Of’, where it played songs of the ’90s. Under the ‘Forever Young’ umbrella, it also created music blocks like ‘Melody Forever’, which is one of the top-rated music blocks on the channel. Besides, there are ‘Love Forever’ and ‘Jalwa Superstars’.

Read more at: http://www.televisionpost.com/television/9x-jalwas-growth-plans/ | TelevisionPost.com
 
aumnamonarayan

aumnamonarayan

EntMnt Contributor
Well IM Bro never gauge distribution based on distribution just on DTH platfrms, India still has more cable connections than DTH plus 9X Jalwa is available on all DTH platforms barring Sun Direct and or esteemed tata sky. Also its better that 9X does not pay carriage to greedy tata sky, 9X Jalwa still egts many ads but 9X0 has susteined with hardly any revenue from ads and instead of paying crores to get on tata sky , they are better using it for good programming. There r 2 ways to get on a platform, either pay carriage or customers force operator to add it as there is high demand.

Mastiii has shown that they do not need greedy platforms like tata sky to be ahead who have enough space if they get money from a channel but for others they have no space.
 
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