Having received a fresh young look recently, 9X Media’s all-time Bollywood hits music channel 9X Jalwa is now looking to leverage its ‘Forever Young’ look in the form of a campaign across media agencies.
The aim of the campaign is to promote the new look and the ‘Forever young’ communication of the channel across media agencies in India.
Speaking to TelevisionPost.com, 9X Media marketing head Kapil Sharma said, “We are now taking the idea of Forever Young forward along with our music blocks like ‘Hits Forever’ and ‘Love Forever’ through the activations. We thought of doing the promotions with media agencies as they help brands come on board.”
The channel is engaging with agencies in Mumbai, Delhi, Bangalore, Chennai and Kolkata through various activities. Among these is ‘Pic Charades’, a combination of the popular games Pictionary and Dumb Charades.
9X Jalwa promotes new look with ‘Forever Young’ campaign | TelevisionPost.com
The aim of the campaign is to promote the new look and the ‘Forever young’ communication of the channel across media agencies in India.
Speaking to TelevisionPost.com, 9X Media marketing head Kapil Sharma said, “We are now taking the idea of Forever Young forward along with our music blocks like ‘Hits Forever’ and ‘Love Forever’ through the activations. We thought of doing the promotions with media agencies as they help brands come on board.”
The channel is engaging with agencies in Mumbai, Delhi, Bangalore, Chennai and Kolkata through various activities. Among these is ‘Pic Charades’, a combination of the popular games Pictionary and Dumb Charades.
9X Jalwa promotes new look with ‘Forever Young’ campaign | TelevisionPost.com