Mr.Bhat
EntMnt Contributor
After Effects was used extensively to create special effects and to convert the movie into stereoscopic 3D for cinematic excellence, while Premiere Pro streamlined the entire editing process
Adobe Systems Incorporated announced that ‘Sons of Ram-Heroes will Rise’, the first full-length animated feature film from the house of Amar Chitra Katha (ACK), has been powered by Adobe technologies including Adobe Premiere Pro , Adobe Photoshop and Adobe After Effects. Photoshop was used as the primary software for visual development during the pre-production stage and in crafting the entire background of the movie. After Effects was used extensively to create special effects and to convert the movie into stereoscopic 3D for cinematic excellence, while Premiere Pro streamlined the entire editing process.
Based on ACK’s bestselling comic book Sons of Ram, the feature film brings to life mythological characters Luv and Kush and captures their journey through enchanted forests into the revered land of Ayodhya. The story is a contemporary tale of brotherhood, courage and adventure, set in the backdrop of the epic Ramayana. The film was released by ACK, in association with Cartoon Network in Hindi, Tamil and Telugu across 400 screens pan-India on November 2, 2012 in 2D and 3D.
Additionally, one of India’s well-known comic characters, Shikari Shambu also makes his cinematic debut on the silver screen with the short film ‘Shikari Shambu and the Man Eater’ that will be showcased prior to the screening of the main feature ‘Sons of Ram’. This short film has been produced end to end using Adobe technology including Photoshop for pre-production, Flash for animation and After Effects for post-production.
Commenting on the release of this film Umang Bedi, Managing Director, South Asia, Adobe Systemssaid “Over the last couple of years we have seen phenomenal growth of the Indian animation industry. This latest production by ACK Animation is a prime showcase how this industry can apply world-class technology with creative skills to bring well-loved local stories to life . At Adobe, we are delighted to be part of the creative journey undertaken by such an iconic brand like ACK, helping bring the characters we grew up reading about as children to new audiences.”
Kushal Ruia, Head, ACK Animation Studios and Writer & Director, Sons of Ram said, “The vision of the team with this release was to not only introduce a whole new generation to the world of ACK and Tinkle through film, but simultaneously also create new stories which continue to inspire and entertain in true ACK tradition. What you have is a visual reinvention of Indian stories from the great epics, mythology, history, literature and oral folktales in a whole new digital avatar that is reinvented using technologies from Adobe.”
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Adobe Systems Incorporated announced that ‘Sons of Ram-Heroes will Rise’, the first full-length animated feature film from the house of Amar Chitra Katha (ACK), has been powered by Adobe technologies including Adobe Premiere Pro , Adobe Photoshop and Adobe After Effects. Photoshop was used as the primary software for visual development during the pre-production stage and in crafting the entire background of the movie. After Effects was used extensively to create special effects and to convert the movie into stereoscopic 3D for cinematic excellence, while Premiere Pro streamlined the entire editing process.
Based on ACK’s bestselling comic book Sons of Ram, the feature film brings to life mythological characters Luv and Kush and captures their journey through enchanted forests into the revered land of Ayodhya. The story is a contemporary tale of brotherhood, courage and adventure, set in the backdrop of the epic Ramayana. The film was released by ACK, in association with Cartoon Network in Hindi, Tamil and Telugu across 400 screens pan-India on November 2, 2012 in 2D and 3D.
Additionally, one of India’s well-known comic characters, Shikari Shambu also makes his cinematic debut on the silver screen with the short film ‘Shikari Shambu and the Man Eater’ that will be showcased prior to the screening of the main feature ‘Sons of Ram’. This short film has been produced end to end using Adobe technology including Photoshop for pre-production, Flash for animation and After Effects for post-production.
Commenting on the release of this film Umang Bedi, Managing Director, South Asia, Adobe Systemssaid “Over the last couple of years we have seen phenomenal growth of the Indian animation industry. This latest production by ACK Animation is a prime showcase how this industry can apply world-class technology with creative skills to bring well-loved local stories to life . At Adobe, we are delighted to be part of the creative journey undertaken by such an iconic brand like ACK, helping bring the characters we grew up reading about as children to new audiences.”
Kushal Ruia, Head, ACK Animation Studios and Writer & Director, Sons of Ram said, “The vision of the team with this release was to not only introduce a whole new generation to the world of ACK and Tinkle through film, but simultaneously also create new stories which continue to inspire and entertain in true ACK tradition. What you have is a visual reinvention of Indian stories from the great epics, mythology, history, literature and oral folktales in a whole new digital avatar that is reinvented using technologies from Adobe.”
More
