The industry unanimously agrees that capital is not much of an issue for the DTH players, but for MSOs and cable operators, digitisation of the complete universe will require large investments.
Gaurav Gandhi, COO, Indiacast, says, "Yes, the new investment policy will certainly boost digitisation efforts. This move will help platform owners realise value, invest in line with growing customer demand and strengthen accessibility."
Where at one end, the DTH players are moving into newer aspects of technology with more HD channels and DVR (recorders), the cable operators will have to fight for the analog-to-digital conversion.
The industry also believes that the move does not aim at shorter goals or results. Gandhi of Indiacast says, "Given the longer term nature of FDI, the industry will also benefit from the technology transfer and best practices that accompany such investments. In the future, broadcasting is likely to become more screen-agnostic, with mobile-based access to linear and value added content increasing substantially. 4G is likely to help in this regard and so will the increased FDI cap in mobile TV."
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Gaurav Gandhi, COO, Indiacast, says, "Yes, the new investment policy will certainly boost digitisation efforts. This move will help platform owners realise value, invest in line with growing customer demand and strengthen accessibility."
Where at one end, the DTH players are moving into newer aspects of technology with more HD channels and DVR (recorders), the cable operators will have to fight for the analog-to-digital conversion.
The industry also believes that the move does not aim at shorter goals or results. Gandhi of Indiacast says, "Given the longer term nature of FDI, the industry will also benefit from the technology transfer and best practices that accompany such investments. In the future, broadcasting is likely to become more screen-agnostic, with mobile-based access to linear and value added content increasing substantially. 4G is likely to help in this regard and so will the increased FDI cap in mobile TV."
Read More . . . .