Shop CJ Network, the equal joint venture (JV) between Korea’s CJ O Shopping and private equity firm Providence Equity Partners, is planning to launch three more regional home shopping channels in South India in the next one year. Once the South India expansion is completed, the company plans to penetrate deeper with dedicated regional-language channels for key markets like West Bengal and Maharashtra. The TV home shopping network had launched a Telugu channel named Shop CJ Telugu for Andhra Pradesh and Telangana. The channel is available on leading cable TV platforms in the two states. It is also eyeing carriage on direct-to-home (DTH) platform Sun Direct, which has strong regional footprint in the South.
Read more at: http://www.televisionpost.com/television/after-telugu-shop-cj-plans-to-enter-other-south-markets/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/after-telugu-shop-cj-plans-to-enter-other-south-markets/ | TelevisionPost.com