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Even as there is full of appreciation on the novelty of the idea of airing a big budget movie premier through Direct-to-home (DTH) platform before it hits the theaters, Airtel Digital TV, one of the first companies which confirmed its deal with producer and actor Kamal Haasan for broadcasting his new movie Vishwaroopam, feels that pricing could be a factor which might restrict subscription of the movie to a limited numbers, in the model.
“It is a very interesting and novel idea from the producer and the production house to come up with, that is our first impression when we first heard it,” said Shashi Arora, CEO of Airtel Digital TV. This is the first time a producer came forward with an idea to broadcast a new movie through Direct-to-home (DTH) platform before its theatrical release, while usually the DTH companies broadcast a movie after the threatrical release and almost two to three weeks before the satellite release.
However, if the pricing is very steep, it might have its impact on participation of more viewers. Unlike the misperception that the DTH subscribers are urban population, almost two third of the customers are in the semi urban areas, he added.
It is to be noted that Kamal Haasan has announced earlier that his new movie Vishwaroopam would have a one time show in DTH platform before theatrical release, and the subscriber has to pay around Rs 1000 to watch the particular premier.
Allaying the apprehensions that the movie could be copied from the DTH, he said that any pay per view show could be stored by the subscriber even if there is a DVR, only for a maximum extend of 24 hours and beyond that the film would get automatically erased. While many of such issues on copying and piracy is a matter of concern for the production house, the DTH operator is only acting as a distributor in that sense.
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“It is a very interesting and novel idea from the producer and the production house to come up with, that is our first impression when we first heard it,” said Shashi Arora, CEO of Airtel Digital TV. This is the first time a producer came forward with an idea to broadcast a new movie through Direct-to-home (DTH) platform before its theatrical release, while usually the DTH companies broadcast a movie after the threatrical release and almost two to three weeks before the satellite release.
However, if the pricing is very steep, it might have its impact on participation of more viewers. Unlike the misperception that the DTH subscribers are urban population, almost two third of the customers are in the semi urban areas, he added.
It is to be noted that Kamal Haasan has announced earlier that his new movie Vishwaroopam would have a one time show in DTH platform before theatrical release, and the subscriber has to pay around Rs 1000 to watch the particular premier.
Allaying the apprehensions that the movie could be copied from the DTH, he said that any pay per view show could be stored by the subscriber even if there is a DVR, only for a maximum extend of 24 hours and beyond that the film would get automatically erased. While many of such issues on copying and piracy is a matter of concern for the production house, the DTH operator is only acting as a distributor in that sense.
Wish to Read Further, ------>