MUMBAI: Airtel Digital TV consumers
have reasons to rejoice now. The
direct to home (DTH) player has
become the first operator in the
country to release a feature film on
its digital platform on the same day
of the film’s theatrical release.
Telugu movie titled Minukumanna
Minugurulu (The Fire Flies) will
release on both DTH and theatres
using the pay per view (PPV)
platform. The move will help Airtel
Digital TV consumers experience an
innovative opportunity packed
with convenience.
Releasing on 24 January, 2014 on
Airtel Digital TV at 00.30 hours, the
movie will be available to
customers for five days until 28
January on channel number 157
enabling them to enjoy the movie
with an exceptional viewing
experience with an unmatched
picture quality and sound on
MPEG4 DVB-S2 technology in the
comfort of their home along with
family and friends.
Airtel DTH becomes first player to release a feature film on digital TV | Indian Television Dot Com
