ASCI upheld 62 out of the 97 complaints received by them in December. Almost a third of the advertisements axed are from the Personal and Healthcare category, followed by Education
The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) upheld as many as 62 out of the 97 complaints during December 2014. Some of the companies that will now have to pull out their advertisements include Procter & Gamble Home Products Ltd (Pantene Total Damage Care Shampoo & Conditioner), Rich Feel Trichology Centre (Richfeel Anagrow), Career Launcher (CAT Coaching), TV 18 Broadcast Ltd (CNN-IBN), Hyundai Motors India Limited, Reliance Industries Ltd (Reliance Digital) and Jasper Infotech P. Ltd (Snapdeal.com).
Some of the examples are:
The advertisement for Pillsbury Fridge Cheesecake (from General Mills India P. Ltd) referred to a healthy diet of vegetables and salads as “sada hua salad”.
Jasper Infotech, i.e., Snapdeal.com, in one of its advertisements stated - “1+2 years of warranty valid with Videocon KC50FH (50) Full HD LED Television”, which was misleading.
CNN-IBN of TV 18 Broadcast Ltd also received flak for an advertisement in which it shows a see-saw with one side showing a 'CNN-IBN' with big number 1 outweighing all other numbers on the other end of the see-saw. According to the ASCI Release, “The CCC concluded that the negative portrayal of image of other channels is misleading by implication and disparaging to other competitor channels.”
Another advertisement that was axed was one for Reliance Digital, which claimed “zero down payment” without mentioning that the customer did have to pay processing fees while making the purchase.
Read more at: Complaints against advertisers - Moneylife
