Astro ups stake, FoodFood plans regional channels

Deepu

Deepu

EntMnt Legend
Finest Member
Malaysia-based Astro Overseas Limited has raised its stake in Turmeric Vision to 55.1 per cent, indicating that it has confidence in the joint venture company’s future prospects. Astro hiked its stake by 5 per cent as it infused fresh capital to fund FoodFood channel’s growth in the fiscal ended 31 March 2014. The company has so far pumped in $30 million.

FoodFood is planning to launch in regional languages. Tamil is the most likely prospect as the size of the market makes it an attractive business proposition. Telugu could be the other language FoodFood could launch in. “Our intent is to launch FoodFood in Tamil first. Telugu is another possibility. We have to decide when we are going to do it. Expanding the reach of the brand is part of our growth strategy,” said Kapoor.

Read more at: http://www.televisionpost.com/television/astro-ups-stake-foodfood-plans-regional-channels/ | TelevisionPost.com
 
Technoglitch

Technoglitch

Core Member
cooking shows are popular anywhere, and you could expect the tamil channel within this year along with some cookery shows from malaysia.
 
DashMajor

DashMajor

EntMnt Knight
It will be great for you Technoglitch Bro. :D
But instead of new channels they can easily concentrate on language feed, FOOD FOOD is already struggling and they will struggle more in South. ;)
 
DashMajor

DashMajor

EntMnt Knight
Just to compete with ZEE they opened FOOD FOOD but he forget that ZEE can survive with old Khana Khazana Library but he needs to spoil ourself again for his channel. :p
BTW how is it FOOD FOOD as a channel is it better then ZKK ?
 
IndianMascot

IndianMascot

Core Member
They don't need it. Same dishes has been cooked and presented by many.

So, all such dishes and program would be available on Khana Khazana also.
 
You must log in or register to reply here.
Top