MUMBAI: The other day, we reported about Star Network's soon-to-be-launched channel, Star World Premier HD, which promises all the latest shows, close to their first US telecast.
However, there's at least one other English entertainment channel which claims to be already doing what Star is now planning to do.
We're talking about AXN, which maintains it has been thoroughly researching what Indian audiences want to watch for the past one year. It was last year when the channel lured a former Sony Entertainment Television professional Sunil Punjabi from Cinemax as business head to help build a stronger brand in the Indian context. Prior to that, AXN was run out of its regional Singapore office.
And Punjabi has since been working on a blue print, studying Indian viewing habits with the intention of fine-tuning AXN's Indian programming accordingly.
Says a media observer: "With the spread of the broadband internet and availability of current US and international shows online freely and the fact that an increasing number of Indians are travelling internationally, Indian viewers have been spoilt for choice and wanting to be one with international TV programming and lifestyle."
Courtesy : indiantelevision
However, there's at least one other English entertainment channel which claims to be already doing what Star is now planning to do.
We're talking about AXN, which maintains it has been thoroughly researching what Indian audiences want to watch for the past one year. It was last year when the channel lured a former Sony Entertainment Television professional Sunil Punjabi from Cinemax as business head to help build a stronger brand in the Indian context. Prior to that, AXN was run out of its regional Singapore office.
And Punjabi has since been working on a blue print, studying Indian viewing habits with the intention of fine-tuning AXN's Indian programming accordingly.
Says a media observer: "With the spread of the broadband internet and availability of current US and international shows online freely and the fact that an increasing number of Indians are travelling internationally, Indian viewers have been spoilt for choice and wanting to be one with international TV programming and lifestyle."
Courtesy : indiantelevision
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