Bajaj Auto on Monday launched its new 100 cc bike, the Discover 100T promising more power and higher fuel efficiency to consumers and compete head on with market leader Hero Motocorp.
Bajaj claimed that the bike while powered by Bajaj’s patented 4-valve DTS-i technology, delivers 10.2 Ps of power, 30% more than other 100cc motorcycles, while still delivering fuel efficiency of 87 kpl. The bike will compete against Hero's Passion Pro and Honda's Dream Yuga.
Elaborating on the company strategy, K Srinivas, President (Motorcycle Business), “For too long, the average commuter had to be satisfied with boring and undifferentiated 100cc bikes. While 100cc bikes do offer good mileage, their style, features and performance leave a lot to be desired. The steady growth of the more expensive 100cc bikes at the cost of the cheaper models is a clear evidence of this.”
“The all new Discover 100T delivers the power of a 125cc with the economy of a 100cc to bring in the joy of riding to this segment. We call it the ‘The Ultimate 100’ as it brings unprecedented levels of power, style and features to this important segment of the market,” he said. The five-speed gear box and four-valve technology is the first in the 100cc segment by Bajaj.
According to Bajaj, it is the world’s first 100cc with 4-valve DTS-i engine, 10.2 Ps power and top Speed of 100 kph, 5-speed gear box, auto choke for easy start in all weather conditions, gas-filled Nitrox suspension, semi double cradle chassis, DC headlamp, electric start as standard.
The new bike has muscular tank, aggressive, sharp edged headlamp, 10-spoke new design alloy wheels, aluminum side sets and contrasting two tone graphics. The Discover 100T will be priced at Rs 50,500 (ex-showroom Delhi). It will be available in four colors – Flame Red, Brilliant Blue, Black Red and Black Blue.
Bajaj Auto launches new Discover 100T at Rs 50,500 | wheelsunplugged.com