News BARC releases first set of TV ratings

[Deepu]

Broadcast Audience Research Council has released data for 1 lac+ C&S markets. The sample comprises 10,760 households. A look at the highlights of Week 16 (April 18 to April 24, 2015).

Highlights - Week 16: April 18 to April 24

• Star Plus is the leading Hindi GEC channel of the country (HSM that is, Hindi speaking markets)
• Zee emerges strong among regional channels like Telugu and Marathi
• Aaj Tak is the leader in the Hindi news space (HSM)
• Times Now leads in the English news category (All India)
• IPL 8 put Sony Max in a strong position
• Sun TV is a dominant leader in the Tamil Nadu market
• ETV Kannada is the market leader in the Kannada market
• Nick is the market leader in the kids category (All India)
• Zee TV HD has the highest 'time spent' in the current week, followed by Sony Six HD and Colors HD, across HSM.
• Discovery is the leader in the infotainment category (All India)

BARC releases first set of TV ratings

 

[DashMajor]

So people watches ZEE TV HD more then SD

Thanks to IPL, SONY MAX, SIX is on top. I think SONY MAX is also one of the reason why IPL become famous almost 98% reach in the base pack

Ten Sports continues to be a 3rd most viewed channel Off Season because of WWE and now because it is LIVE

People watching ZEE Cinema more surprise to see & Pictures absent from Top 3, its looks like people like to see South Dub movie more tats a reason viewers are less for original movie channels & Pictures. In that way UTV Movies and UTV Action must having more viewers compare to & Pictures

Disappointing figures of ZEE TV and ZEE Bangla

Feeling bad for Kids as they have nothing more to watch except Japanese Cartoons and stupid Motu Patlu and idiotic dubbed Oggy and The Cockroach

Chotta Bheem

 

[bhaskarkilli]

I dont think it is original rating at least for Telugu ,Gemini is not in the list and ETV is in the list which is wrong.

 

[DashMajor]

Very soon Maa TV will be the leader of Telugu region

 

[scorpionking76]

Interesting Sony Max in Sports Section and that too in leader position

 

[NinadG]

Slightly shocking results....
Seems BARC will change the future course for channels & ad industry...

 

[NinadG]

Now Zee TV will have to fight for space among top 3...