News BARC reports include rural India; zee anmol and star utsav in top five, Sun tv no 1 in India
- Thread starter Technoglitch
- Start date
in tamil nadu where digitization dint take place then how sun tv became no. 1 ?
if all 10 crore tamilians wud watch tv then also it cannot become no.1 ?
Now tell me who ll watch star sports 1 in rural areas where english hardly speak.
so people ll watch ss 3 or ss1.
N also in urban area where people speak english, then also viewership of ss 3 is higher than ss1 n in those areas where people can't speak english there ss 1 is the most watchable sports channel.
if all 10 crore tamilians wud watch tv then also it cannot become no.1 ?
Now tell me who ll watch star sports 1 in rural areas where english hardly speak.
so people ll watch ss 3 or ss1.
N also in urban area where people speak english, then also viewership of ss 3 is higher than ss1 n in those areas where people can't speak english there ss 1 is the most watchable sports channel.
Technoglitch
Core Member
It is simple, digitalization is not completed in TN but the channel is popular among the masses.
more than star, colors n zee ? if u think so then .............. but i have doubt over it.
Technoglitch
Core Member
SS 1 is popular because it is the oldest among the other sister channels and mostly people prefer to watch commentary on the English only.
in wc too ss 3 was the most watchable channel than all the other 4 channels where wc matches were telecasted
people prefer to watch the matches in hindi
Technoglitch
Core Member
the viewership is scattered among the hindi GECs and here the viewership is not scattered. that is the reason.
Technoglitch
Core Member
With the release of the All India data, BARC India has expanded its reach to 153.5 million TV households, representing All India and all modes of signal. Of this 77.5 million are urban TV households and 76 million are rural TV households. BARC India will now be reporting Megacities, 10-75 lakh towns, less than 10 lakh urban areas and rural.
The BARC India survey shows that lesser time is spent on TV in rural areas. Two in five rural audiences fall in the NCCS AB category, rural India gives younger audiences in the age group of 15-40 years. Last but not the least, with rural India’s ‘Early to bed and Early to rise’ philosophy, the conventional definition of prime time for channels may change.
BARC India includes rural in all India data; major changes in viewership | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
The BARC India survey shows that lesser time is spent on TV in rural areas. Two in five rural audiences fall in the NCCS AB category, rural India gives younger audiences in the age group of 15-40 years. Last but not the least, with rural India’s ‘Early to bed and Early to rise’ philosophy, the conventional definition of prime time for channels may change.
BARC India includes rural in all India data; major changes in viewership | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
we r 100 crores. is it a joke ?
100 crores divide into three parts then also it cannot b possible.
sun tv is at no. 1 ? then y not in urban ratings ?
Sanjeev
Core Member
Why dont you ask Barc agency they will clear your doubt as we all cannot clear it