News BBC Tamil gets 8.2 mn weekly viewers

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A staggering 8.2 million people watch the BBC Tamil news bulletins on Thanthi TV in Tamil Nadu every week, according to a BBC survey conducted in the state between December 2015 and January 2016. BBC Tamil’s Monday–Friday news bulletins have been broadcast since April 2015 at 7:30 p.m. on Thanthi TV. Presented by BBC Tamil’s Sangeetha Rajan, they bring Thanthi TV viewers regional and international news from the BBC. Over the year, the programme has covered, among other issues, the UK elections—reporting from various parts of Britain on how ethnic minorities, notably Tamils, would exercise their vote. It has also used its network of reporters in Sri Lanka to bring a comprehensive picture of the Parliamentary elections there.

BBC Tamil editor Manivannan Thirumalai said, “BBC Tamil TV’s significant success in the dynamic and competitive market in Tamil Nadu is a testament to the robust content provided to the exacting editorial standards of the BBC. I am glad our first venture in the TV market in the state—the first Tamil TV by any global broadcaster in Tamil Nadu—has found such a resounding endorsement among audiences, through our partner Thanthi TV.”

http://www.televisionpost.com/television/bbc-tamil-gets-8-2-mn-weekly-viewers-via-thanthi-tv-in-tamil-nadu/ | TelevisionPost.com
 
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