The latest Ipsos PAX survey (Q1 2011 – Q4 2011) shows that in India, BBC World News is the top international English news channel and the news destination of both the young1 and upwardly mobile mid-level corporate managers.
BBC World News was also shown to be the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30. The channel is also the most watched news channel amongst key audiences such as potential car buyers, international travellers and consumer durable owners.
The latest PAX survey also demonstrated the power of BBC’s integrated reach across its TV and digital platforms. BBC combined platforms reach out to more young people, mid management execs, women, potential car buyers and international fliers as compared to key competitors.
BBC World News was also shown to be the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30. The channel is also the most watched news channel amongst key audiences such as potential car buyers, international travellers and consumer durable owners.
The latest PAX survey also demonstrated the power of BBC’s integrated reach across its TV and digital platforms. BBC combined platforms reach out to more young people, mid management execs, women, potential car buyers and international fliers as compared to key competitors.