Cricket continues to attract sponsorship at higher value. BCCI has sold the sponsorship rights for international and domestic matches in India to One97 Communications, which runs India’s leading digital goods marketplace Paytm, for Rs 203.28 crore (Rs 2.03 billion) for the period September 2015-October 2019. One97 will pay Rs 2.42 crore (Rs 24.2 million) per match, 21% higher than the earlier contract BCCI had with its sponsor. Mobile handset manufacturer Micromax, the home series sponsor for the 2014-15 season, was forking out Rs 2 crore (Rs 20 million) per match. India will host South Africa later this year, which will be the start of the international season association with Paytm. India is slated to play 84 matches over the next four years.
Read more at: http://www.televisionpost.com/news/bcci-sells-4-year-title-sponsorship-rights-to-paytm-for-rs-203-crore/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/news/bcci-sells-4-year-title-sponsorship-rights-to-paytm-for-rs-203-crore/ | TelevisionPost.com
