Bharti Softbank, a joint venture between Bharti Enterprises and SOFTBANK, has partnered with mobile start-up firm Y2CF Digital Media to launch mobile device-agnostic location based service.
The BSB-Y2CF partnership plans to launch this service under the hoppr brand name. BSB has picked up an equity stake in Y2CF with the option of acquiring majority stake in the company.
BSB will actively participate in the growth of mobile internet in India with focus on Social Media, Gaming and Commerce verticals.
"We believe such a platform could also help organize the vastly unorganized merchant base by connecting them with consumers who have such devices near them. We are delighted to see the passion and commitment of the Y2CF team and look forward to working with them to build out this vision and take hoppr to the next level," said Kavin Bharti Mittal, BSB's Head of Strategy & New Product Development.
"Mobile is the most powerful personal device carried by every consumer. We have seen mobile growing from a pre-dominant voice usage to being used for accessing information on a real-time basis. hoppr will make sure that there isn't a dull moment in the life of a consumer. hoppr's location specific communication of rewards and coupons will bring alive a hyper local commerce platform which will benefit both consumers and merchants alike," said Md. Imthiaz, founder & CEO, Y2CF.
Bharti Softbank to launch mobile device-agnostic location based service
The BSB-Y2CF partnership plans to launch this service under the hoppr brand name. BSB has picked up an equity stake in Y2CF with the option of acquiring majority stake in the company.
BSB will actively participate in the growth of mobile internet in India with focus on Social Media, Gaming and Commerce verticals.
"We believe such a platform could also help organize the vastly unorganized merchant base by connecting them with consumers who have such devices near them. We are delighted to see the passion and commitment of the Y2CF team and look forward to working with them to build out this vision and take hoppr to the next level," said Kavin Bharti Mittal, BSB's Head of Strategy & New Product Development.
"Mobile is the most powerful personal device carried by every consumer. We have seen mobile growing from a pre-dominant voice usage to being used for accessing information on a real-time basis. hoppr will make sure that there isn't a dull moment in the life of a consumer. hoppr's location specific communication of rewards and coupons will bring alive a hyper local commerce platform which will benefit both consumers and merchants alike," said Md. Imthiaz, founder & CEO, Y2CF.
Bharti Softbank to launch mobile device-agnostic location based service