Big CBS Network to simulcast ‘America’s Got Talent’ from July 30

[Xen]

Big CBS Networks, the joint venture between Reliance Broadcast Network (RBNL) and CBS Studios International, has announced the launch of the latest season of the reality talent show, America’s Got Talent – Season 6. The network has signed a deal with Fremantle to acquire the hit show which will be simulcast across the three Big CBS Network channels – Big CBS Prime, Big CBS Love and Big CBS Spark.

The show will be aired every Monday to Thursday in the 9 PM time slot.



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[SPANDAN]

Big CBS Network to simulcast ‘America’s Got Talent’ from July 30​

Leaving no stone unturned in marketing the property, the media spend will be around Rs 3 crore​

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America's Got Talent

Big CBS Networks, the joint venture between Reliance Broadcast Network (RBNL) and CBS Studios International, has announced the launch of the latest season of the reality talent show, America’s Got Talent – Season 6. The network has signed a deal with Fremantle to acquire the hit show which will be simulcast across the three Big CBS Network channels – Big CBS Prime, Big CBS Love and Big CBS Spark.​

The show will be aired every Monday to Thursday in the 9 PM time slot.​

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Tarun Katial, CEO, Reliance Broadcast Network, said, “Medium on Big CBS Love, NCIS on Big CBS Prime and Maximum Exposure on Big CBS Spark will give way to America’s Got Talent on the channels. All seasons of all the three shows come to an end, and hence, the timing is just perfect.” But why simulcast? “The appeal of the show is varied across age groups and gender because of which we are simulcasting it on Prime which targets males, Love which targets females and Spark which targets youth.”

source:bestmediainfo​