Mr.Bhat
EntMnt Contributor
Talenthouse India has partnered with BIG CBS Network in the crowd sourcing effort to hunt for English solo music performances in sync with the popular music reality show American Idol.
As the latest season of American Idol takes the country by storm on the BIG CBS Network – PRIME, LOVE and SPARK from Monday to Thursday at 9.00 PM, the leading English entertainment network plans to create some local excitement with a search for the Prime Idol. Talenthouse India has partnered with BIG CBS Network in the crowd sourcing effort to hunt for English solo music performances in sync with the popular music reality show American Idol.
With the eleventh season currently being aired on the BIG CBS Network, participants can submit a solo music performance to their favorite song and upload it on www.talenthouse.com before December 3, 2012. This creative invite is open to anyone who is a music enthusiast and wants to showcase their talent. Talenthouse India and BIG CBS Network will collectively decide the winning entry from amongst the qualified submissions by 28th December 2012 which will then be featured on BIG CBS PRIME. The winner will also receive an LCD TV worth Rs. 50,000. Two runners-up will be awarded music systems worth Rs. 20,000 each. A public voting phase will commence post the submissions starting 4th December 2012 and the participant with the highest number of votes will receive gift vouchers worth Rs. 10,000.
Speaking about the campaign, Anand Chakravarthy, Executive Vice President, Business Head, BIG CBS Network said, “We at BIG CBS Network consistently challenge ourselves to provide our audiences with the latest and best of international entertainment and a superior television viewing experience. This time around we have chosen a unique platform to involve our target audiences. Our association with Talenthouse aims to extend the excitement and anticipation that American Idol generates by giving one Indian a life changing opportunity.”
Arun Mehra, CEO, Talenthouse India said, “We believe, every single person has a creative streak waiting to be discovered. We are sitting on a goldmine of untapped talent who are searching for a platform to showcase their talent and gain recognition. We are proud to be associated with the BIG CBS Network to create an extension of American Idol with this unique promotion. India is a hub of music talent and we are excited to provide our creative community a platform to showcase this talent on BIG CBS.”
A pre-decided jury will go through all the submissions, keeping in mind the terms and conditions of the Creative Invite which are posted on www.talenthouse.co.in. All entries need to be made adhering to guidelines as identified on www.talenthouse.co.in