IndianMascot
Core Member
Phase I of digitization has been successfully implemented and Phase II offers an emerging opportunity which will unleash new potential for the television industry. It is in this scenario that Reliance Broadcast Network (RBNL) and CBS Studios International are all set to launch a Hindi feed of the English entertainment channel, Big CBS Prime. With its Hindi feed, Prime becomes the only English GEC with a multi-lingual feed, offering latest content from across the globe to a larger audience base in the top eight metros to begin with. This will then extend to all 38 cities covered by DAS Phase II as digitization rolls out there.
While the current reach of Prime across seven metros (CS 4+) stood at 1.9 million people, the reach through the new Hindi feed is expected to grow to more than 10 million (CS 4+) viewers. Targeted at the 10+ SEC AB, M, the Hindi feed will be available beginning today.
This move marks RBNL’s first channel with a national dubbed feed adding more muscle to its bouquet. With phase II of digitization, the opportunity to take the channel wider across the HSM markets is ideal from a business perspective.
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